Those of us in the food industry know that a massive trade show is just around the corner, the National Restaurant Association Show. The annual event in Chicago draws thousands of attendees and exhibitors, showcasing everything in the restaurant industry from plates to pâté.
If there's one opportunity I believe an overwhelming majority of exhibitors are missing out on is reaching attendees via social media.
Here are my 3 recommendations to drive booth attendees via social media:
1) Determine your why.
Why should attendees seek out YOUR booth? You need a booth activation plan - it could be product demos, customer consultations, games or drawings. Don't just wait for attendees to walk up, give them a reason to engage with you. THIS should be the foundation of your social media content.
2) Build pre-event awareness.
Connect with attendees on social media now. A study from Buffer indicated that there are as many posts leading up to an event as during the event itself. If you wait until the day before the show, you're missing opportunities to build awareness.
3) Create content on-site.
Much of your social content can be created ahead of time, but you need to be create engaging and relevant content based on what's happening at the show. Consider videos of your team setting up the booth. Or post quotes from speakers. Ask questions. Take polls. Go live.
With just a bit of thought ahead of time you can use social media to reach attendees, build awareness and drive additional booth traffic.
WANT MORE IDEAS? I created a FREE guide with some additional recommendations to building your event social media strategy. Just go here to grab the guide.