The National Restaurant Association Show in Chicago kicks off on May 19, 2018. If you implement an effective social media strategy, you'll not only stand out and build brand awareness, you'll also drive booth traffic. Everyone wants booth traffic - it's critical to capture those leads!
Here are 5 tips for an effective social media strategy at the NRA show:
Tip 1: Use the correct hashtags. The official hashtag is #FiredUp but people are already posting with different hashtags and you’ll want to use multiple hashtags to get the most visibility. Here are a few to use:
#NationalRestaurantShow #NRAshow18 #NRAshow2018 #RestaurantShow #FiredUp #NationalRestaurantAssociation
Definitely use hashtags on Twitter and Instagram. They really aren’t effective on Facebook or LinkedIn so I wouldn’t worry about those.
Tip 2: Post a video! The current algorithms for social media put a high value on video - and it just gets more attention from users who are scrolling through their social media feeds. Attention (the good kind) is what you want from your social media strategy.
You can use your phone, virtually ever smart phone has high enough quality to record a video - no fancy equipment or complex editing software needed - it’s simple - just keep it short, get your point across and be yourself!
What should your video be about? you could demo your new product or introduce your team. Give people a reason to watch!
Tip 3: Go LIVE. Take your video a step further and try going live. You’re more likely to get additional views and attention. In fact, the Facebook algorithm promotes video and live video. So give it a try!
What could you go live with? How about setting up your booth at the show. Or maybe demo your product. Or go live at the convention center at your booth. The options are endless.
Tip 4: Interact with fellow exhibitors and attendees. Don’t simply post content, respond to everyone that leaves a comment. Don’t let any comments go unanswered.
Not only should you respond to comments on YOUR posts, go and interact with other posts - respond, like and retweet other content that you think is valuable. Build connections with your fellow exhibitors AND attendees!
Tip 5: be YOU, not the SALES YOU. It’s important to just be yourself - customers buy from people they know, like and trust. No one wants a hard sales pitch - it’s not interesting to watch and it’s boring. Just be you!
There you go - all 5 tips for social media success at the National Restaurant Association. I hope these have been helpful! I’ll be at the show Sunday, Monday and Tuesday - I’d love to connect with you then.
If you’d like to chat about food marketing, the food industry or how to help your brand really connect with your customers, I’d love to chat. Send me a note - we’ll see you soon!